Posted on
December 17, 2025

Top 10 brands in the UK by EMV on Instagram

Top 10 brands in the UK by EMV on Instagram
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In the global Instagram rankings across all industries, Zara leads with impressive EMV and high engagement levels, fueled by extensive influencer collaborations. ASOS and H&M follow closely, solidifying their impact in the fashion industry through creative campaigns and consistent social media strategies. Gymshark makes a notable mark, especially in fitness and retail, while IKEA shines in the home goods sector. PrettyLittleThing, Marks & Spencer, Charlotte Tilbury, and Dunelm round out the top 10, showcasing the diversity of thriving industries on Instagram, from fashion and beauty to home decor and lifestyle.

1
Zara
13 201
Mentions
influencers
Total EMV
55204526
55204526
Zara
2
ASOS
13 721
Mentions
influencers
Total EMV
52051442
52051442
ASOS
3
H&M
12 392
Mentions
influencers
Total EMV
40718461
40718461
H&M
4
Gymshark
7 813
Mentions
influencers
Total EMV
36039564
36039564
Gymshark
Rank
Brand
EMV
Mentions
1
Zara
55204526
55204526
13 201
3 085
2
ASOS
52051442
52051442
13 721
2 972
3
H&M
40718461
40718461
12 392
2 596
4
Gymshark
36039564
36039564
7 813
1 069
5
Primark
33358954
33358954
8 761
2 190
6
IKEA
32984978
32984978
4 111
1 361
7
PrettyLittleThing
29503251
29503251
9 286
2 444
8
Marks & Spencer
29057369
29057369
6 947
2 071
9
Charlotte Tilbury
23902337
23902337
9 575
2 033
10
Dunelm
23004245
23004245
4 702
1 324