Top 10 brands in the UK by EMV on TikTok

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In the global TikTok rankings, L'Oréal Paris leads with impressive EMV and massive engagement, demonstrating its ability to captivate audiences across beauty and fashion. Garnier and PL Makeup Academy follow closely, thriving through innovative content and strong influencer partnerships. PrettyLittleThing and Huda Beauty shine with their expansive reach and creative campaigns, while Charlotte Tilbury and NYX Cosmetics solidify their influence through dynamic collaborations. Made By Mitchell and White Fox also make their mark, using TikTok to build meaningful connections with their audiences. MAC Cosmetics completes the top 10, highlighting the diversity of industries excelling on TikTok, from beauty to fashion.
1
L'Oréal Paris
1 856
Mentions
599
influencers
Total EMV
16289612
16289612

2
Garnier
1 386
Mentions
533
influencers
Total EMV
12643646
12643646

3
PL Makeup Academy
5 282
Mentions
705
influencers
Total EMV
11796921
11796921

4
PrettyLittleThing
4 126
Mentions
1 260
influencers
Total EMV
11673820
11673820

Rank
Brand
EMV
Mentions
Influencers
1
L'Oréal Paris
16289612
16289612
1 856
599
2
Garnier
12643646
12643646
1 386
533
3
PL Makeup Academy
11796921
11796921
5 282
705
4
PrettyLittleThing
11673820
11673820
4 126
1 260
5
Huda Beauty
9902292
9902292
1 481
507
6
Charlotte Tilbury
9494586
9494586
2 001
681
7
NYX Cosmetics
9315421
9315421
1 608
567
8
Made By Mitchell
9243889
9243889
4 147
666
9
White Fox
8246900
8246900
1 103
316
10
MAC Cosmetics
7756941
7756941
1 196
358











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