Top 10 dietary supplement brands in Spain on Instagram

In Spain, Prozis Crush the competition with a EMV of nearly €59 million, including more than €51 MILLION generated only by the Spanish account. The brand dominates thanks to a very dense network of influencers (more than 3,400) and an ultra-voluminous publication strategy, exceeding 137,000 mentions on Instagram.

Far back, Monster Energy and MyProtein reach respectively €1.4 MILLION and 1.2 MILLION €, followed by Vital Proteins, Bulk, MuscleTech or Foodspring, which instead rely on targeted collaborations. This ranking highlights the saturation strategy adopted by Prozis on the Spanish market, in the face of more discreet but potentially more selective competition in its partnerships.