Top 10 gyms in the UK on Instagram

With an Earned Media Value (EMV) of nearly £2.9 million, JD Gyms is the most influential gym on Instagram in the UK. Thanks to nearly 3,000 pieces of content generated by 465 KOLs, the brand is ahead David Lloyd (£2.17M), which also benefits from a strong commitment and a well-established content strategy. Gymbox Complete the podium with £1.93M in EMV, confirming its leading position in the London fitness landscape.

The rest of the top 10 highlights a great diversity of approaches: PureGym (£1.2M) and Barry's (£1M) are banking on volume, while more premium brands like BXR London or 1Rebel stand out with more targeted activations. Everlast Gyms, Urban Gym Group (only non-British representative), and The Gym Group Close the march. Together, these brands illustrate the wealth of the British fitness sector and its ability to engage diverse communities via Instagram.