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The Danish hairdressing market is dominated by the big names in the L'Oréal group, with Redken, L'Oréal Professional and Kérastase in the lead, confirming the influence of salon brands on social networks. But the local scene is not to be outdone: HairLust, a fast-growing Danish brand, is establishing itself as a key player thanks to its strong digital communication. In addition to international references such as Oribe, Kevin Murphy, Gisou or Babyliss, there are also local brands such as IDhair, which attest to the dynamism and diversity of the haircare ecosystem in Denmark.
1
Redken
95
Mentions
27
influencers
Total EMV
362780
362780
2
L'Oréal Professionnel
106
Mentions
28
influencers
Total EMV
315707
315707
3
Kérastase
209
Mentions
78
influencers
Total EMV
271742
271742
4
HairLust
219
Mentions
32
influencers
Total EMV
222432
222432
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Rank
Brand
EMV
Mentions
Influencers
1
Redken
362780
362780
95
27
2
L'Oréal Professionnel
315707
315707
106
28
3
Kérastase
271742
271742
209
78
4
HairLust
222432
222432
219
32
5
Oribe Hair Care
67734
67734
211
31
6
Henkel Group
58419
58419
30
12
7
IdHAIR
53785
53785
186
77
8
Kevin Murphy
46427
46427
96
23
9
Gisou
30709
30709
64
28
10
Babyliss
19813
19813
58
31
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