Top 10 Haircare brands in Germany on TikTok

In Germany, L'Oréal Professional dominates haircare on TikTok, confirming its salon legitimacy and its premium foothold. Redken came in second place, strengthening the presence of the group's hair experts, while Wella completed the podium and illustrated the strength of historic brands in the local market. Dyson Beauty is doing well with content around high-tech styling, when Pomélo + Co seduces with its young and digital image. ghd and Olaplex also stand out with their respective approaches, styling and repair, while Tangle Teezer takes advantage of its cult accessory to generate visibility. Finally, Syoss and Schwarzkopf De close this Top 10, confirming the solidity of accessible references in a market where professional expertise, technical innovations and lifestyle storytelling coexist.