Top 10 Haircare brands in Germany on TikTok

On TikTok in Germany in 2026, haircare is distinguished by highly targeted activations, where a few dozen pieces of content are enough to generate a significant impact. Redken dominates the ranking with €2.3 million in EMV, illustrating the strength of professional brands capable of mobilizing specialized and credible designers. L'Oréal Professional confirms this dynamic with a comparable strategy, while Dyson Beauty stands out for its higher volume of mentions, focusing on product demonstration and technological innovation. Aveda and Syoss maintain a solid presence through concentrated activations, while ghd, Revlon and Shark Beauty capitalize on short formats focused on performance and hair transformation. Tangle Teezer and marianilastockholm complete the ranking, proving that on TikTok Germany, expertise, pedagogy and authenticity take precedence over the quantity of publications.