Top 10 Haircare brands in Spain on TikTok

In Spain, L'Oréal Professional leads the haircare category on TikTok, confirming its reputation as a hair expert with a strong ability to mobilize creators. Redken reinforces this professional dominance by taking second place, while Byphasse is establishing itself as a more accessible outsider who appeals to a large audience. Tresemmé and Revlon attest to the continued presence of major international brands, while Aveda and ghd value a premium positioning around care and styling. Gisou by Negin Mirsalehi relies on its aspirational digital image, Olaplex maintains its legitimacy in hair repair and Salon Moncho Moreno closes the Top 10, proof that local actors can also do well.