Top 10 Haircare brands in the UK on TikTok

On TikTok UK, Garnier largely dominates haircare with an EMV that far exceeds all its competitors and confirms the strength of its mainstream activations. Behind, ghd occupies a solid position thanks to the power of its hairdressing content, followed by L'Oréal Professional and Redken, which capitalize on their salon legitimacy. Gisou by Negin Mirsalehi is establishing itself as an aspiring digital brand, while Olaplex and Beauty Works (UK) confirm their popularity around restorative treatments and extensions. Wella, Voduz and Tresemmé close this Top 10, illustrating a British market where historic multinationals, expert labels and independent challengers coexist that exploit the full potential of TikTok.