Top 10 jewellery & watch brands in France by EMV on Instagram

On Instagram in 2026, the French jewelry market is largely driven by brands with a strong identity and by the ability to mobilize committed communities. L'Atelier d'Amaya clearly dominates the ranking with €8.8 million in EMV, supported by a high volume of mentions and more than 650 active influencers, confirming its status as a reference in the segment. APM Monaco follows with €6.6 million in EMV, illustrating the solidity of its accessible premium positioning. Behind this leading duo, Zag Bijoux (€3.8 million) and Aparanjan Paris (€3.2 million) are winning thanks to more targeted but effective strategies, while Mauboussin (€2.9 million) and Pandora (€2.5 million) confirm the power of historic and international brands. Agatha Paris (€1.9 million) is distinguished by a particularly high volume of mentions, ahead of Maty (€1.3 million), Histoire d'Or (€1.2 million) and Huguette Paris (€972,000), which complete the Top 10 and reflect a very competitive ecosystem where the diversity of influence approaches remains a key driver of visibility.