Top 10 jewellery & watch brands in France by EMV on TikTok

In 2026, TikTok is also establishing itself as a strategic lever for jewelry brands in France, where targeted activations and highly embodied content make it possible to quickly generate impact. APM Monaco largely dominates the ranking with €5.37 million in EMV, confirming its perfect mastery of the platform's codes and its ability to create attractiveness on a large scale. Nebuleuse Bijoux came in second place with €2.58 million, illustrating the rise of more recent brands capable of effectively mobilizing committed designers. Pandora completes the podium with €830,000, followed by Agatha Paris (€424K) and Bijou Brigitte (€301,000), who maintain a regular presence on TikTok. Zag Bijoux (225K €) and Aparanjan Paris (158K €) confirm the interest of more confidential but well-targeted formats, while Poiray (97K €), L'Atelier d'Amaya (92K €) and Les Néréides (22K €) close the ranking, illustrating the diversity of strategies deployed on TikTok, between established houses and more niche labels, in a jewelry ecosystem in full swing on the platform.