Top 10 jewellery & watch brands in Italy by EMV on Instagram

In 2026, Instagram confirmed its central role for the jewelry sector in Italy, with a ranking marked by the dominance of international players and the strength of well-established local brands. APM Monaco clearly takes the lead with more than €2.3 million in EMV, driven by a high volume of mentions and a large base of creators, while Pandora is in second position by capitalizing on its reputation and a regular presence on the platform. Further down the ranking, Italian brands such as Amabile Jewels, Stroili and Dodo Jewels illustrate the ability of national players to generate visibility through targeted influence strategies. Labels such as PURELEI, Pianegonda, Giovanni Raspini, Giovanni Raspini, PDPAOLA or GioiaPura complete this Top 10 by focusing on more niche but committed communities. The entire ranking reflects a balanced Italian ecosystem, where major international brands and local jewelers coexist on Instagram with varied approaches, between broadcast power and community affinity.