Top 10 jewellery & watch brands in Spain by EMV on Instagram

In 2026, Instagram confirmed its central role for the jewelry sector in Spain, with a ranking dominated by a balance between well-established international brands and very active local players. Pandora is clearly in the lead with €5.3 million in EMV, driven by strong visibility and a significant network of creators, while Singularu consolidates its position as a national challenger with €2.0 million, illustrating the appeal of Spanish brands with an accessible and lifestyle positioning. Agatha Paris and RABAT follow, combining historical fame and regular activations, while Sansaru is distinguished by a more targeted but effective strategy. Behind them, Aristocrazy and Unode50 confirm their ability to mobilize committed communities, while Luxenter, PDPAOLA and Thomas Sabo complete the ranking with more measured performances, often driven by specific niches or occasional speeches. This panorama highlights a dynamic and fragmented Spanish jewelry market, where performance on Instagram is based as much on brand power as on the ability to activate affinity communities on a regular and consistent basis.