Top 10 jewellery & watch brands in Spain by EMV on TikTok

In 2026, TikTok emerged as a still emerging but structuring lever of expression for jewelry brands in Spain, with a ranking dominated by a few players able to take advantage of the platform's short and engaging codes. Pandora clearly takes the lead with more than €1.08 million in EMV, confirming its ability to transpose its international reputation into effective TikTok formats, while Singularu is the main local challenger with a solid performance and a regular presence. Behind them, Aristocrazy and Agatha Paris illustrate more modest but consistent strategies, while Susmie's Collection is part of a niche logic, supported by a limited number of creators. The bottom of the ranking includes brands with more frequent activations such as Tissot, PDPAOLA, Barey Collection, Casio and Bijou Brigitte, whose visibility remains limited but consistent with their level of investment on TikTok. This Top 10 highlights a Spanish jewelry market that is still very concentrated on the platform, where performance is based more on the clarity of positioning and the selection of creators than on the massive volume of content.