Top 10 jewellery & watch brands by EMV on Instagram

In 2026, Instagram remains a key lever for jewelry brands in the United Kingdom, in an ecosystem where local DNVBs, heritage brands and more lifestyle players compete for attention via very active influence strategies. At the top of the ranking, Boho Moon and Astrid & Miyu shared first place with £1.6m in EMV each, illustrating the strength of brands born on networks, capable of mobilizing large and committed communities. D. Louise and Monica Vinader are following very closely, with around £1.45 million in EMV, relying on high volumes of content and particularly dense networks of influencers, confirming their status as references in the British market. Joma Jewellery & Katie Loxton (£915k) is a solid player in the middle rankings, alongside Daisy London (£740k), which combines accessibility with a strong community affinity. Pandora (£705,000) continues to perform thanks to its international reputation and the regular activation of designers, while Carrie Elizabeth Jewellery, Cernucci and Soru Jewellery close the Top 10 with more targeted but consistent strategies. This ranking highlights a very competitive British jewelry market, where the ability to activate the right creators, maintain a steady editorial pace and cultivate a strong brand identity on Instagram makes all the difference.