Top 10 lingerie brands in Germany on Instagram

In 2026, Instagram confirmed its key role for lingerie brands in Germany, with a ranking dominated by solid international players and brands with a strong local presence. Victoria's Secret takes the lead with €1.86 million in EMV, based on strong brand recognition and a substantial network of creators, while Hunkemöller follows closely with more than €1.05 million, driven by a high volume of mentions that testifies to its historical presence on the German market. Triumph and Gotyu complete the top of the ranking, illustrating the ability of more traditional or challenging brands to generate visibility through regular activation strategies. Calzedonia and Lascana confirm their European and local roots, just ahead of SKIMS, whose international reputation is reflected in a more targeted but still significant performance. At the end of the ranking, Oysho, JUVIA and Nur Die close the top 10, showing that even with smaller EMVs, strategies that focus on repeating content and activating specific communities make it possible to remain visible on Instagram. This panorama highlights a balanced German lingerie market, where global brands and local players coexist with varied approaches of influence.