Top 10 luxury brands in Denmark on Instagram

In 2026, luxury on Instagram in Denmark was characterized by a fragmented but very qualitative presence, where international houses expressed themselves through relatively contained volumes of content. Chanel took the lead with an EMV of €172,000, ahead of Ralph Lauren, who managed to rise to the top of the ranking despite a limited number of mentions, a sign of strong effectiveness by content. More confidential houses such as Thom Browne and J.M. Weston are emerging thanks to highly targeted activations, while Dior, Miu Miu and Hermès confirm their ability to generate visibility in a Nordic market sensitive to aesthetics and brand image. Hugo Boss and Cartier maintain a regular presence through well-established designer networks, and Aquazzura closes the rankings with more occasional exposure. Together, these performances illustrate a Danish luxury ecosystem where Instagram serves above all as a showcase for image and affinity, more than as a massive distribution channel.