Top 10 luxury brands in Europe on TikTok

In 2026, TikTok confirms its central role in the visibility of luxury brands in Europe, with influence strategies focused on creative impact and community engagement. Carolina Herrera and Rabanne dominate the rankings with very high EMV levels, illustrating their ability to impose strong and recognizable narratives on the platform. Behind them, Jean Paul Gaultier and Miu Miu continue their momentum by relying on regular activations and a strong creative relay, while Boss and Versace maintain a solid presence thanks to more targeted speeches. The ranking is completed by Aspinal of London, Dolce & Gabbana, Dolce & Gabbana, Burberry and Loewe, who confirm that, on TikTok, European luxury is based as much on the creativity of content as on the ability of houses to mobilize engaged communities across the continent.