Top 10 luxury brands in Spain on TikTok

In 2026, TikTok established itself as a strategic channel for luxury in Spain, with a ranking dominated by a few houses capable of combining visibility, creativity and affinity with the codes of the platform. Carolina Herrera is clearly in the lead with €6.4 million in EMV, driven by a strong mobilization of creators and a sustained presence, far ahead of the rest of the ranking. Behind, Miu Miu and Jimmy Choo occupy similar positions in value, illustrating more targeted but effective strategies, while Montblanc and Dolce & Gabbana confirm their ability to emerge on TikTok despite more limited volumes of content. Boss is part of this dynamic with a solid performance, while Versace, Burberry, Gucci and Saint Laurent closed the Top 10 with more punctual statements, but consistent with their brand image. This ranking highlights a Spanish luxury market on TikTok that is still very concentrated, where the impact is based as much on creativity and the good cast of creators as on the intrinsic power of the houses.