Top 10 luxury brands in Sweden on Instagram

In 2026, Instagram confirmed its role as a strategic showcase for luxury in Sweden, in a ranking where international houses and labels with a strong local resonance coexist. Cartier took the lead with more than €427,000 in EMV, followed by Acne Studios, which illustrates the ability of a Swedish player to compete with global luxury giants. Chanel, Hugo Boss and Saint Laurent complete the top of the ranking, driven by sustained volumes of content and well-established networks of creators. Just behind, Prada, Hermès, Tiffany & Co, Tiffany & Co, Louis Vuitton and Miu Miu show more consistent performances, testifying to a selective Swedish market where desirable, aesthetic and cultural affinity take precedence over media power alone.