Top 10 luxury brands in Sweden on TikTok

In 2026, TikTok remains an emerging field for luxury in Sweden, with more limited volumes but clear signals about which brands manage to capture attention. Miu Miu clearly stands out in the lead with nearly €156k in EMV, confirming its natural affinity with the short formats and creative codes of the platform. Behind, Coach and Michael Kors appear more punctually, while Gucci, Dior and Ralph Lauren maintain a measured but regular presence. Dolce & Gabbana, Saint Laurent, Burberry and Longchamp close the ranking with activations that are still very targeted, illustrating a Swedish luxury market on TikTok that is more experimental, where the impact is based more on creative relevance than on the volume of content.