Top 10 luxury brands in the UK on Instagram

In 2026, Instagram confirmed its central role for luxury houses in the United Kingdom, where major international brands compete with each other through large-scale influence activations. Saint Laurent leads the ranking with £3.56 million in EMV, driven by a high volume of mentions and a network of more than 800 creators, illustrating a particularly structured influence strategy. Chanel follows with £2.89 million, drawing on a high content density and a massive KOLs presence, while Miu Miu (£2.54 million) and Jimmy Choo (£2.45 million) confirm their ability to generate attractiveness and engagement on Instagram. Prada (£2.36 million) and Coach (£2.24 million) remain very close, showing the balance between heritage, modernity and lifestyle storytelling. Ralph Lauren (£2.18 million) stands out for the consistency of its activations, ahead of Gucci (£1.94 million), Valentino (£1.85 million) and Louis Vuitton (£1.76 million), which complete the Top 10 with solid but more distributed influence strategies. This ranking highlights an extremely dense British luxury market, where all houses, without exception, must maintain a high level of visibility and creativity to remain competitive on Instagram.