Top 10 Make-up Brands by EMV on TikTok

On TikTok UK, makeup is led by Nyx Cosmetics and Huda Beauty, two brands that are establishing themselves thanks to a steady pace of publications and a particularly committed community of creators. Charlotte Tilbury completed the podium, confirming her status as a key player across the Channel. Just behind, Rimmel London and Mac Cosmetics maintain the strength of historic brands, while Made by Mitchell and Plouise Cosmetics embody the new generation of labels born on the networks, hyper-connected to their audiences. Nars and Benefit Cosmetics continue to capitalize on their iconic image, and HNB Cosmetics, younger but already very visible, completed this Top 10 marked by a balanced mix between established giants and British gems.