Posted on
December 17, 2025

Top 10 makeup brands in Denmark on TikTok

Top 10 makeup brands in Denmark on TikTok
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On TikTok in Denmark, makeup is attracting great visibility with Maybelline in the lead, followed by NYX and Essie who seduce thanks to their strong creativity and close proximity to local communities. International brands such as Rare Beauty, Huda Beauty or Charlotte Tilbury compete with established players, while Gosh Copenhagen, the only local representative of the top 10, proves that it is possible to make a place for yourself against global giants.

1
Maybelline
71
Mentions
influencers
Total EMV
755515
755515
Maybelline
2
Nyx Cosmetics
86
Mentions
influencers
Total EMV
483335
483335
Nyx Cosmetics
3
Essie
15
Mentions
influencers
Total EMV
453594
453594
Essie
4
Urban Decay
41
Mentions
influencers
Total EMV
208691
208691
Urban Decay
Rank
Brand
EMV
Mentions
1
Maybelline
755515
755515
71
32
2
Nyx Cosmetics
483335
483335
86
27
3
Essie
453594
453594
15
12
4
Urban Decay
208691
208691
41
22
5
Charlotte Tillbury
192420
192420
74
31
6
Milk Makeup
110329
110329
43
17
7
Rare Beauty
110193
110193
64
26
8
Huda Beauty
109315
109315
43
15
9
Mac Cosmetics
108147
108147
65
38
10
Gosh Copenhagen
101820
101820
55
27