Top 10 Makeup Brands in France by EMV on TikTok

The podium is trusted by Nyx Cosmetics, Charlotte Tilbury and Huda Beauty, who each have more than €60M in EMV thanks to a massive presence on TikTok and a strong capacity to generate engagement. Their strategy is based on a large volume of content and a large base of creators. Rare Beauty, Kosas and Hourglass follow closely, confirming the appeal of premium and aspirational brands to French audiences. For their part, Fenty Beauty and Milk Makeup capitalize on committed communities and regular collaborations, while Too Faced and Kiko Milano complete the Top 10 with constant and accessible activations that ensure their visibility on the market.