Top 10 Makeup Brands in Germany by EMV on Instagram

This is some text inside of a div block.
L'Oréal Paris largely dominates the German ranking with an EMV that exceeds €18M, widening the gap with its competitors. Maybelline, Nyx Cosmetics and Huda Beauty form a solid trio, very active in mentions and mobilized creators. Lancôme and Dior Beauty are characterized by a strong commitment, testifying to a qualified audience. We also note the breakthrough of Salted Beauty, an emerging brand that shines in terms of its volume of content. Finally, Charlotte Tilbury, CAIA Cosmetics and MAC confirm their presence in the German beauty ecosystem thanks to a well-established influence strategy.
1
L'Oréal Paris
15308
Mentions
1655
influencers
Total EMV
18688065
18688065

2
Maybelline
4416
Mentions
1084
influencers
Total EMV
4793051
4793051

3
Nyx Cosmetics
4597
Mentions
1341
influencers
Total EMV
4324192
4324192

4
Huda Beauty
2767
Mentions
722
influencers
Total EMV
3040879
3040879

Rank
Brand
EMV
Mentions
Influencers
1
L'Oréal Paris
18688065
18688065
15308
1655
2
Maybelline
4793051
4793051
4416
1084
3
Nyx Cosmetics
4324192
4324192
4597
1341
4
Huda Beauty
3040879
3040879
2767
722
5
Lancôme
2992334
2992334
2775
726
6
Dior Beauty
2923764
2923764
1922
658
7
Charlotte Tilbury
2705982
2705982
2839
945
8
Salted Beauty
2654304
2654304
5217
348
9
CAIA Cosmetics
2480261
2480261
2342
527
10
Mac Cosmetics
2188577
2188577
1846
593










.webp)
