Top 10 ready-to-wear brands in Denmark on Instagram

In 2026, Instagram remains a central lever for ready-to-wear in Denmark, in a landscape dominated by solid regional players and brands with a strong local affinity. Boozt comes out on top with nearly €1 million in EMV, confirming its role as an essential e-commerce platform, followed by Exercerere and Bareen, whose high intensity of publications and the activation of committed communities support visibility. Behind, Zalando and Magasin du Nord maintain a regular presence, while NA-KD is distinguished by a high volume of mentions and mobilized creators. EYDA, H&M, Cocouture and BYIC complete the ranking with more measured but consistent performances, illustrating a Danish market where Instagram favors both established brands and labels with a strong identity, capable of capturing attention through targeted and consistent influence strategies.