Top 10 Skincare Brands by EMV on Instagram

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The UK skincare market on Instagram reveals a top 10 dominated by both international and local brands, all of which are heavily supported by content creators. In the lead, Ole Henriksen stands out with more than £13.6 million in EMV, followed by Tatcha, Rhode Skin and La Roche-Posay, whose campaigns generated strong engagement. We also find CeraVe, Sol de Janeiro, Caudalie, and Drunk Elephant, confirming their status as favorites among skincare lovers. Finally, two British brands complete the ranking: Navy Professional and Elemis, which are very active on Instagram via well-engaged communities.
1
Ole Henriksen
1594
Mentions
533
influencers
Total EMV
15664426
15664426

2
Tatcha
2739
Mentions
904
influencers
Total EMV
10107797
10107797

3
Rhode Skin
4553
Mentions
1290
influencers
Total EMV
9151049
9151049

4
La Roche Posay
3300
Mentions
1272
influencers
Total EMV
9022778
9022778

Rank
Brand
EMV
Mentions
Influencers
1
Ole Henriksen
15664426
15664426
1594
533
2
Tatcha
10107797
10107797
2739
904
3
Rhode Skin
9151049
9151049
4553
1290
4
La Roche Posay
9022778
9022778
3300
1272
5
CeraVe
7915972
7915972
2676
954
6
Sol de Janeiro
7711489
7711489
3435
1382
7
Caudalie
5280685
5280685
2273
715
8
Drunk Elephant
5248877
5248877
1352
585
9
Navy Professional
4603527
4603527
6231
363
10
Elemis
4518786
4518786
5053
1350










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