Top 10 skincare brands in Europe on TikTok

In Europe, the skincare category on TikTok is dominated by a close duel between CeraVe and La Roche-Posay, both worth over £100 million from EMV and pillars of dermocosmetic routines. Kiehl's, Caudalie and Garnier occupy the heart of the picture with solid performances, combining expertise, naturalness and accessibility. Rhode Skin confirms its rise in power through aspirational storytelling, while Vichy illustrates the lasting strength of French pharmacy brands. Sol de Janeiro and The Ordinary also stand out, one for their sensory and festive approach, the other for their pedagogy and scientific transparency. Finally, Erborian closes this European Top 10 by embodying the growing influence of skincare and K-beauty hybridization.