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With nearly €10 million in EMV, Mixa is establishing itself as the most powerful skincare brand on Instagram, supported by a well-established influence strategy. Behind it, Cellublue, Yepoda, CeraVe and Typology effectively exploit the power of recommendation, with a significant volume of creators and mentions. The ranking continues with Rhode Skin, La Roche Posay, Sol de Janeiro, Sol de Janeiro, CeraVe and Typology, which confirm the importance of influence in beauty prescription, between notoriety, perceived effectiveness and digital storytelling.
1
Mixa
1181
Mentions
557
influencers
Total EMV
9622786
9622786
2
Cellublue
6325
Mentions
332
influencers
Total EMV
6401928
6401928
3
Yepoda
2419
Mentions
720
influencers
Total EMV
5401594
5401594
4
CeraVe
1932
Mentions
676
influencers
Total EMV
5320561
5320561
Rank
Brand
EMV
Mentions
Influencers
1
Mixa
9622786
9622786
1181
557
2
Cellublue
6401928
6401928
6325
332
3
Yepoda
5401594
5401594
2419
720
4
CeraVe
5320561
5320561
1932
676
5
Typology
4815782
4815782
5530
1521
6
Rhode Skin
4655188
4655188
1638
575
7
La Roche Posay
4587756
4587756
2082
895
8
Sol de Janeiro
4397653
4397653
2842
1064
9
Pin Up Secret
4345149
4345149
2356
191
10
Caudalie
3934070
3934070
2298
918
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