Top 10 Skincare Brands in Spain by EMV on TikTok

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In Spain, skincare on TikTok is led by CeraVe, La Roche-Posay and Vichy, three dermocosmetic brands that seduce consumers with simple, scientific and highly shared routines. Kiehl's completes this top quartet with its image as an expert in targeted care, while Isdin embodies the strength of a local brand capable of competing with international giants. Sol de Janeiro brings a sensory and trendy touch, where Clarins, Clinique, Avène and Biotherm confirm the lasting influence of French brands in the world of care. A Spanish top 10 where medical trust and perceived effectiveness dominate, enriched by the emergence of labels with more lifestyle storytelling.
1
Cerave
387
Mentions
240
influencers
Total EMV
7803657
7803657

2
La Roche-Posay
359
Mentions
201
influencers
Total EMV
7184021
7184021

3
Vichy
446
Mentions
206
influencers
Total EMV
6898768
6898768
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4
Khiel's
302
Mentions
173
influencers
Total EMV
5525314
5525314

Rank
Brand
EMV
Mentions
Influencers
1
Cerave
7803657
7803657
387
240
2
La Roche-Posay
7184021
7184021
359
201
3
Vichy
6898768
6898768
446
206
4
Khiel's
5525314
5525314
302
173
5
Isdin
3917198
3917198
1 354
302
6
Sol De Janeiro
3900597
3900597
390
180
7
Clarins
2945489
2945489
166
120
8
Clinique
2856221
2856221
413
240
9
Avène
2426793
2426793
132
93
10
Biotherm
2222611
2222611
373
227










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