Posted on
September 3, 2025

Top 10 skincare brands in the Netherlands on Instagram

Top 10 skincare brands in the Netherlands on Instagram
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In the Netherlands, care routines are divided between clinical effectiveness and favorites from elsewhere. La Roche-Posay dominates the ranking with a clear lead, closely followed by Sol de Janeiro and Rhode Skin, which confirm the attractiveness of brands with a strong identity. Nivea and Vichy complete the top 5, proof of consumer confidence in the great classics. Lower in the ranking, Rituals embodies local pride, while e.l.f., CeraVe, The Ordinary and Caudalie seduce thanks to innovative or accessible approaches.

1
La Roche Posay
424
Mentions
influencers
Total EMV
1166659
1166659
La Roche Posay
2
Sol de Janeiro
501
Mentions
influencers
Total EMV
830827
830827
Sol de Janeiro
3
Rhode Skin
280
Mentions
influencers
Total EMV
801237
801237
Rhode Skin
4
Nivea
268
Mentions
influencers
Total EMV
587152
587152
Nivea
Rank
Brand
EMV
Mentions
1
La Roche Posay
1166659
1166659
424
159
2
Sol de Janeiro
830827
830827
501
149
3
Rhode Skin
801237
801237
280
85
4
Nivea
587152
587152
268
92
5
Vichy
585553
585553
206
81
6
Rituals Cosmetics
361240
361240
379
202
7
e.l.f. Cosmetics and Skincare
349172
349172
665
201
8
CeraVe
329113
329113
107
61
9
The Ordinary
306802
306802
419
181
10
Caudalie
297791
297791
459
166