Top 10 sports apps in Europe on Instagram

Sports apps are continuing to make their way onto Instagram in Europe, drawing on active communities of creators and engaged users. At the head, Strava dominates by a large margin with nearly 15 million euros in EMV, driven by a massive audience of runners and cyclists.

The podium is completed by YAZIO, nutrition app, and Train Sweat Eat, the French fitness program that has become a real content brand. There are also specialized actors such as GYMONDO GMBH, Zwift, Runna (UK) and Les Mills, who succeed in mobilizing targeted and loyal communities.

More general names like MyFitnessPal, Centr or Lifesum also stand out, although at more modest levels. This ranking reflects a diversity of proposals (activity monitoring, nutrition, guided training, etc.) and an increasing use of influence to recruit, engage, and retain.