Top 10 sportswear in Spain on Insta - Kolsquare

In Spain, Adidas largely dominates the sportswear category on Instagram. Its main account, Adidas (ES), generates by itself almost 32 M€ in EMV With more than 11,000 mentions, confirming the brand's solid foothold in the local sports landscape. Other brand entities, such as Adidas Soccer and Adidas Originals, also occupy key positions, attesting to an efficient and coherent multi-account strategy.

Nike is staying in the race with several strong variations, including Nike (IT), Nike Running and Nike Soccer, each targeting a specific audience segment. For its part, PUMA ES consolidates its status in the top 5 with a sustained presence. Note the remarkable entry of Gobik, the only independent brand in the ranking, which is doing well thanks to very active content and a well-thought-out ambassador strategy.