Top 100 fashion brands mentioned on Instagram in Denmark

As of Q4 2025, Instagram remains a high-impact channel for fashion brands in Denmark, in a market that is more structured by precision, engagement and a strong local affinity than by the search for volume. Unlike major European markets, Danish performance is based on tight networks of creators and highly targeted activations, capable of generating a measurable impact. At the top of the ranking, brands like Enamel Copenhagen, Boozt or Exercerere illustrate the strength of these focused strategies, producing solid EMV levels with limited content volumes. This logic is found in all segments: in ready-to-wear, the balance between regularity and commitment is decisive; in jewelry and watches, brand identity and community ties play a key role; while in lingerie and luxury, selective activations are enough to generate high engagement despite reduced exposure. Compared to Sweden, which has very high engagement rates from extremely small pools of creators, Denmark adopts a more balanced model between effectiveness and reach. Faced with the European ranking, dominated by fast fashion giants and their volume strategies, the Danish market clearly stands out as a “quality-first” ecosystem, where relevance and adequacy with designers take precedence over repetition. This report deciphers the brands that structure performance on Instagram in Denmark and highlights the levers that allow them to compete effectively on a European scale.