Kolsquare is the all-in-one influencer marketing platform that helps brands and agencies discover, manage and measure influencer campaigns - from first contact to final report.
Powered by AI, real-time data and built-in compliance tools, Kolsquare centralises everything you need to run influencer programmes at scale with no usage caps.
From fast-moving consumer brands to global agencies - see how organisations like yours use Kolsquare to drive measurable results.
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Kolsquare is a really important tool for us internally. It allows us to quantify how many creators posted, who published all the information, the conversion rates, the estimated impressions, and the most engaging types of content.
Kolsquare was a game-changer for our influencer selection. While your network works for 10, activating 100 across Instagram, YouTube, and TikTok is a different league. Couldn't have pulled it off without Kolsquare!
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The credibility score is essential — it gives us a clear view of how authentic audiences really are. And thanks to the listening module, we can position Caudalie against competitors market by market. It’s a decisive tool for competitive intelligence
What interests us is desirability. We seek to create activations that spark desire and spontaneity. Thanks to Kolsquare, we can refine our strategy, identify the strongest content, and adjust our approach for each campaign
Kolsquare is essential to our search process. The platform allows us to filter creators by age, gender, reach and audience criteria, helping us pinpoint exactly who we need. We can also review what influencers have previously posted about, which is
Kolsquare's reporting has had a big impact for us. Before, we relied on spreadsheets and had to manually request statistics from influencers. Now, performance data is automatically collected, and we can share a live dashboard with clients throughout
As our clients invest more in influencer marketing, they expect more robust data and clear justification behind every recommendation. Kolsquare gives us the hard figures we need and makes our vetting process much more efficient and credible.
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Every month, I track the share of organic versus paid thanks to Kolsquare. I love digging into the data. I look at EMV, credibility, campaign performance, even sentiment. It really helps us understand what’s working.
Beautiful Things by Benson Boone had already been presaved thousands of times in France before the title was even released, so we knew there was something there, we just didn’t know who the fans were.
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Puy du Fou is a client that is very focused on the figures. We give them access to Kolsquare’s online dashboard and they are able to check daily how the campaigns and the strategy is evolving.
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We love Kolsquare, it makes overseeing and evaluating multinational campaigns like the Aspen event really seamless.
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We’re very familiar with gaming profiles on Twitch, but Kolsquare enables us to broaden our scope and find powerful profiles that are more mainstream
With Kolsquare, we’re not just guessing anymore — we’re making informed decisions. It helps us prove ROI internally, and enables me to be much more efficient in the way I work.
Without exaggerating, for the first accessories campaign I launched, it took me 15 days to find and select KOLs. Now with Kolsquare, the same job takes me a day.
Tools like Kolsquare have enabled us to demonstrate the growth influence will bring us and the new customers we’re going to be able to attract.
Kolsquare enabled us to narrow the search to only Austrian creators which was a huge benefit in achieving the goals of the campaign.
Kolsquare helped us create a multi-national campaign with real impact across Europe. We effectively raised awareness of ocean protection among diverse audiences, and expanded our reach. An invaluable tool for influencer marketing!
Kolsquare gives me the reassurance that we’re working with the right people. I can see audience credibility, filter by country, and double-check that a creator really has the reach and engagement they claim. It saves me hours of second guessing.
Kolsquare’s platform allowed us to streamline our influencer search and focus on those who align perfectly with our brand values and target audience.
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Kolsquare’s customer service is another of its strengths. Camille, our client manager, is very accessible and reactive. She is very helpful with tips and ideas for improving our campaigns using the different functionalities of the tool.
Kolsquare helps enormously to collect all the content. I just create a campaign in Kolsquare, list all the creators and I can analyse the reach and engagement.
Kolsquare has been a game-changer for us. It’s made the process more efficient and provided the insights we need to align our campaigns with our values and objectives.
It’s impossible to run influence at this scale without a tool like Kolsquare. It saves time, brings clarity, and lets us focus on what really matters: choosing the right creators and building campaigns that work.
Kolsquare was really helpful for influencer research and pre-selection based on audience, content fit, and past performance.
With Kolsquare, centralising campaign results is a breeze. The platform offers a comprehensive view, impressing partners by effortlessly showcasing brand mentions and campaign success.
Kolsquare allows us to centralise everything. From creator selection to performance analysis, it’s a real time-saver. And most importantly, it helps us estimate ROI, even on gifting-based campaigns.
Kolsquare helps me collect all the content and measure the impact. In practical terms, it allows us to see how many people we’ve reached and what the real resonance of Solidays is.
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Kolsquare enabled us to calculate and analyse the impact of our content for the brand, giving us concrete and accurate results to share with the client.
Kolsquare has enabled us to manage our campaign with rigour and fluidity. It is a real asset for enhancing the impact of KOLs in brand strategies where image and expertise are key.
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The campaign required precise coordination—content approvals, posting schedules, and reporting. Kolsquare enabled real-time tracking, ensuring every deliverable was met.
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Kolsquare’s search engine and reporting capabilities really stand out. It’s become a powerful commercial lever not just for our current clients, but for prospects too.
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The results were incredible - I was over the moon! We ran the entire campaign via Kolsquare and were able to share all our data easily with our partners. What's more, we were able to obtain really accurate and comprehensive reports.
The starting point was to find who was already talking about the brand. Kolsquare allowed us to do that instantly, instead of searching manually on Instagram. Kolsquare is a huge time saver for building a relevant creator shortlist.
We used to spend days compiling statistics from influencers manually. Now, with Kolsquare, it takes just a few hours, saving us many hours of work
Kolsquare allows us analyse historic content in detail. This gives us a complete picture of the creator, their style and topics, but also important events in their life, such as weddings or new babies. This helps us build stronger relationships.
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We are able to share live Kolsquare dashboards with Berocca and give them campaign updates in real time. That kind of visibility makes all the difference. When you’re working with projects that unfold over months, it’s crucial.
Kolsquare allows us to have a lot of information about profiles. A profile itself might seem perfect on the face of it, but if the engagement rate is low it tells another story.
Kolsquare's platform maximises our impact on a tight budget—simplifying influencer identification, content monitoring, and delivering positive results for our startup. It's been a game-changer.
Using Kolsquare has always been fluid; I've used the lists, the campaign feature, the search, and the filters in a way that's pretty easy to understand.
Kolsquare has meant a before and after in influencer marketing actions, from profile management and research, to exhaustive analysis of profile metrics in real time.
Reporting used to be a nightmare — we missed posts or couldn’t trace engagement. Now, with Kolsquare, we catch everything and save tons of time.
The data provided by Kolsquare, including the credibility score and detailed analysis, boost our approach in research, contact, and evaluation of collaborations, thus facilitating rapid optimisation.
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Tools like Kolsquare enable us to make data-driven decisions, ensuring authentic collaborations and tangible results for our brands.
Using Kolsquare, we identified influencers who not only fit our criteria but also had relationships with each other, creating a more cohesive and vibrant event atmosphere.
Kolsquare allows me to see all the content posted from IRL events. I enter the total cost of the event to calculate the ROI. It’s super practical.
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The added value of Kolsquare really revealed itself to us when it came to reporting to the client. We’re able to show them the overview of the target reached, estimated impressions, the best content, EMV, etc.
Thanks to Kolsquare, we were able to target the right influencers and it really paid off in the end. We had a lot of good feedback on the content, and qualitative feedback from customers.
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We relied on Kolsquare’s keyword and filter tools to target influencers who perfectly fit the campaign’s needs, saving significant time and ensuring precision in our selections.
Kolsquare helps me a lot with age distribution, city and country breakdowns, everything I need to verify the KOLs. I use it to check credibility scores, find profiles, and confirm they fit our target.
Kolsquare was instrumental in validating our choice ... The platform’s data insights ensured we targeted the right audience with an expert who was truly credible in the home-care space.
Since we started using Kolsquare, we’ve been able to attract many more influencers to support VETO. The reach generated this way helps us raise awareness and increase donations.
Kolsquare helped us scale up without losing what made our influencer marketing work in the first place: relevance, authenticity, and trust. And most importantly, it helped us connect with the people we really want on our app.
Kolsquare really helped us both in terms of identifying new profiles but in terms of following the campaign and being able to track the fallout.
Whether you call them Content Creators or Social Media Influencers - these partnerships drive authentic engagement with your target audience.
Kolsquare combines AI-powered intelligence with built-in UK regulatory compliance tools to deliver a comprehensive database of vetted creators and enterprise-grade campaign management capabilities.
Finding the right influencers can be time-consuming. Kolsquare's AI-powered intelligence engine makes it fast and accurate, analysing millions of creator profiles through keywords, hashtags, mentions and emojis in multiple languages and regions.
Narrow your results with 80+ smart filters covering interests, audience demographics, ethical certifications like #InfluenceForGood and audience credibility - including ASA & CMA credibility scoring and ad disclosure tracking. Discover creators with 5,000+ followers across 180 countries to identify those who meet both your brand values and your regulatory requirements.
Building a strong brand requires discipline. Managing influencer programmes shouldn't require multiple tools.
Kolsquare includes a comprehensive Influencer Relationship Management (IRM) tool for tracking and developing successful collaborations.
Features include personalised dashboards for comparing influencer performance, user management with different roles and permissions and workflow tools that keep your entire team aligned - from brief to approval to payment.
Run unlimited campaigns with no usage caps - your pricing stays predictable as your programme scales.
Measuring campaign impact should strengthen your business case, not consume your time.
Our integrated reporting system handles data collection, analysis, visualisation, and distribution automatically - delivering board-ready reports with EMV calculated using the Ayzenberg Index, the industry's most rigorous methodology. We don't use arbitrary multipliers.
Our Listening tool allows you to track competitor activity and monitor the competitive landscape.
Select key brands in your category to gain insights that inform your own approach.
Compare your results with competitors across metrics including influencers activated, audience characteristics, share of voice and performance indicators - helping you validate your strategy and identify opportunities.
Speak with our team to see how Kolsquare supports your specific objectives - from creator vetting to cross-market programmes.
If you're going to execute influencer marketing, execute it properly. There are no half-measures - you need comprehensive creator and audience analysis, communication management, briefing, product coordination, contract negotiations, campaign analysis, and reporting.
Kolsquare is a comprehensive Influencer Relationship Management tool that enables you and your team to do exactly that, all in one place. Import your existing creator database, use Gmail integration and fully-equipped influencer address book features (including notes and favourites) to track all information and communications.
Instantly download campaign reports, personalised with your company logo, for board-ready presentations.
To see how the platform works, speak to our team today.
Influencer marketing has evolved from experimental tactics to essential business strategy. With over 4.5 billion social media users worldwide, creator partnerships have become integral to contemporary brand and sales strategies.
From emerging brands to global enterprises, data-driven influencer marketing delivers authentic, scalable brand awareness. The question isn't whether to invest in influencer marketing, but whether you have the infrastructure to execute it with compliance, efficiency, and measurable ROI - which is exactly what a platform provides.
For brands that work successfully with an agency for influencer marketing, investing in Kolsquare offers the flexibility of a two-pronged strategy: run ongoing campaigns in-house whilst leaving large, one-off campaigns that combine traditional marketing elements to the agency.
This approach gives you control, cost efficiency, and the ability to build direct relationships with creators - whilst still leveraging agency expertise for complex integrated campaigns.
Audience deliverability in influencer marketing refers to the extent to which an influencer's content successfully reaches and engages their intended target audience. It measures how effectively the influencer can deliver their message to people who are most relevant and valuable to your brand.
Audience deliverability encompasses several factors: the influencer's content alignment with audience interests, engagement levels (likes, comments, shares), demographic relevance of followers, and overall impact on brand awareness and conversions within that audience segment.
Additionally, users who follow large numbers of accounts are less likely to see a post or story. Content creators with audiences predominantly composed of users following 500 accounts or fewer are thus more likely to reach a large proportion of their community.
The right influencer marketing platform should make your work easier, not add complexity.
Influencer marketing is underpinned by data - and with data metrics continuing to expand, success depends on selecting the most relevant information and analysing it according to your objectives.
Kolsquare delivers intuitive, user-friendly functionality with an attractive interface that streamlines what would otherwise be time-intensive tasks. The platform aggregates real-time creator and campaign data, offers automated, customisable reporting that meets board-level standards, and integrates with various CRMs and e-commerce platforms like Shopify - helping you track promotional codes and capture multiple data sources for the most accurate reporting available.
With costs rising and macro-influencer services often monopolised by the biggest brands, leveraging high volumes of nano- and micro-influencers has become the go-to strategy for digital brands.
Quality nano- and micro-influencers typically deliver healthy engagement rates and stronger community loyalty. They're seen as more relatable and authentic than larger profiles, whose audiences are increasingly sceptical and whose performance has become less reliable.
However, the more influencers you activate, the more content delivered and resources required to manage them. Kolsquare eliminates this barrier: the platform helps you quickly find, analyse, and contact (en masse if needed) the right influencers for your brand, whilst collecting and collating all reporting data and content in one place.
This makes bringing influencer marketing in-house a cost-effective proposition whilst enabling your teams to cultivate personal relationships with creators that benefit the brand long-term.
With 4.76 billion people - 60% of the global population - using social media and spending an average of 2.31 hours on social platforms daily, that's a massive potential audience for your brand messaging.
Your audience likely presents on multiple platforms: Facebook has 3 billion monthly users but only 0.6% are unique to the platform. At Instagram, that figure drops to 0.2%, whilst on TikTok, just 0.1% of its 1 billion+ users are unique to the platform.
Success requires understanding each platform's specificities, why people visit them, and what they offer in terms of message customisation.
Kolsquare's catalogue includes all creators with 5,000+ followers on Instagram, Facebook, YouTube, TikTok, and X (formerly Twitter), offering comprehensive audience data for each platform where they maintain accounts - including follower trends, engagement rates, and content analysis.
Access to this data is invaluable when negotiating and co-creating content plans with creators, ensuring each piece has the right message for the target audience. Kolsquare also offers audience overlap analysis amongst pools of creators on Instagram - helping you decide whether to prioritise reach over frequency in messaging. Greater visibility over audience demographics and interests drives better results and higher campaign ROI.
Influencer marketing platforms simplify and improve your strategies end to end. Whether you run a small e-commerce business or a large B2B software company, influencer tools can help.
Here's Kolsquare's step-by-step process:
AI-driven search: Filter by niche, reach, demographics, engagement rate, and geographical location or search hashtags, keywords, and mentions. Kolsquare's AI influencer search pairs you with influencers who meet your requirements. Our Credibility Score rates the validity of campaigns, keeping you protected.
Influencer outreach: Once you've found creators who can drive successful campaigns, contact them directly through the platform. With Gmail integration and all contact details in one interface, your campaign launch is streamlined.
Campaign management: With influencers on board, Kolsquare helps manage the campaign - tracking deadlines, submissions, and compliance with brand guidelines. Sort and manage your team with personalised notes and labels.
Content development: Review and approve content before it goes live. Kolsquare provides workflow for feedback and revisions to ensure content meets your expectations.
Performance tracking: As campaigns roll out, Kolsquare delivers actionable insights. Track metrics such as reach, impressions, and engagement to assess partnership success. Identify what worked and what didn't, allowing you to optimise your approach and scale efforts with influencers who delivered the best results.
Want to learn more? Explore examples of creative campaigns.
Kolsquare is a major player in the European influencer marketing landscape. Our database hosts details of over 3 million influencers in 180 countries - every content creator with over 5,000 followers.
Explore our highly successful ROI and awareness-boosting success stories.
There's no single "best" platform - it depends on your requirements. Start by understanding your campaign objectives.
Do you want to work with many nano-influencers through affiliate links or collaborate with a mega-influencer through an ambassador programme? Are you launching a Gen-Z-targeted campaign through TikTok or an educational strategy through YouTube?
Here's what each platform offers:
All platforms streamline campaigns and help match with ideal creators. The best way to decide? Speak to our team for a demonstration - no commitments, no charges.
Platforms combine influencer marketplaces with project management and analytics features - everything needed to launch highly successful campaigns.
There's no single "best", but you're likely seeking a platform that can help build brand awareness and growth in the UK, plus the option to scale in the future.
Kolsquare has a strong presence in both the UK and worldwide, offering everything needed to launch and grow campaigns - with built-in ASA & CMA compliance tools specifically for UK regulatory requirements.
Other platforms like Upfluence and Grin also offer features for UK brands. To truly understand how these platforms work and decide for yourself, speak to our team for a free demonstration today.
Small businesses have slightly different requirements when seeking influencer platforms.
You likely don't have dedicated influencer marketing managers and need assistance launching campaigns. Additionally, many smaller teams are priced out of working with expensive celebrity influencers.
However, this is an advantage: working with smaller names allows you to target individuals who perfectly fit your niche or local area. Collaborating with micro-influencers or nano-influencers gives you access to more engaged audiences.
For these partnerships to be effective, you must find the right influencers who can build authentic, relevant connections. That's why smaller businesses opt for influencer marketing solutions.
The best platforms for small businesses help quickly and easily connect with many smaller influencers in their niches. Platforms like Klear, LTK Company, and Kolsquare can help. Kolsquare integrates with your Shopify plan so you can track campaigns effectively.
