Top 10 Haircare brands in Italy on Instagram

In 2026, the Italian haircare market on Instagram confirmed the dominance of professional brands, driven by a strong presence in the salon and structured creative activations. ghd Italia clearly came out on top with €6.4 million in EMV and nearly 2,900 mentions, illustrating the power of demonstrative and technological content. L'Oréal Professional and Wella follow with strategies that balance volume and expertise, while Redken maintains a solid presence with more concentrated activation. Kérastase is distinguished by a particularly high number of creators mobilized, confirming the strength of its premium network. More targeted players like Denman Brush and Aldo Coppola manage to generate a significant impact with controlled volumes. Gisou embodies the dynamics of native digital brands, and ghd appears a second time in the ranking, proof of an effective multi-activation presence. Overall, haircare in Italy relies on a mix of technical expertise, product demonstration and community loyalty to generate performance and visibility.