Top 10 Make-up Brands by EMV on Instagram

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The podium is dominated by giants in the sector: L'Oréal Paris, Charlotte Tilbury and Nyx Cosmetics, which each exceed £27m from EMV. Their success is based on massive activations combining volume of content and diversity of profiles. Maybelline, Huda Beauty and Space NK follow closely, confirming the power of brands that rely on constant and visible campaigns. The ranking is rounded out by Fenty Beauty, Nars, Rimmel London, and YSL Beauty, which take advantage of strong brand preference and regular collaborations with UK designers.
1
L'Oréal Paris
12865
Mentions
2969
influencers
Total EMV
32853637
32853637

2
Charlotte Tilbury
15113
Mentions
3499
influencers
Total EMV
32280863
32280863

3
Nyx Cosmetics
7312
Mentions
1510
influencers
Total EMV
31457161
31457161

4
Maybelline
7686
Mentions
1908
influencers
Total EMV
30192875
30192875

Rank
Brand
EMV
Mentions
Influencers
1
L'Oréal Paris
32853637
32853637
12865
2969
2
Charlotte Tilbury
32280863
32280863
15113
3499
3
Nyx Cosmetics
31457161
31457161
7312
1510
4
Maybelline
30192875
30192875
7686
1908
5
Huda Beauty
27107720
27107720
11145
2050
6
Space NK
26374458
26374458
9638
2069
7
Fenty Beauty
21729855
21729855
5367
1528
8
Nars
18038903
18038903
8039
1985
9
Rimmel London
15855085
15855085
5282
1288
10
YSL Beauty
15460432
15460432
6372
1493










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