Top-100 Beauty brands mentioned on Instagram

In June 2026, Instagram remains a key strategic lever for the UK beauty market across makeup, skincare, haircare and perfume. Performance no longer depends only on volume, but on the ability to activate the right creators and transform engagement into measurable value.

This ranking of the best-performing brands in the UK in June 2026, based on EMV and Kolsquare data compared to the previous month, highlights the growth dynamics and strategies making a real difference — with global mass-market names and a fast-rising European challenger reshaping the top of the podium.

One question stands out: can efficiency outweigh sheer reach in a market where volume still wins at the top? The answer can be found in the full ranking.