Beauty brands excel in influencer marketing through creativity, authenticity, data analysis, and agility. Discover the top 100 beauty brands on Instagram in the UK and across Europe, ranked by engagement, influencer mentions, and Earned Media Value.
In the first half of 2026, L'Oréal Paris climbs one place to take the top spot in the UK Beauty Instagram ranking with £30.1M EMV, backed by 4,561 KOLs and a 3.6% engagement rate. Huda Beauty jumps three places to second with £25.6M EMV and the strongest engagement rate in the top three at 6.1%, while Charlotte Tilbury rounds out the podium with £25.2M. By segment, L'Oréal Paris leads Make-up, Garnier tops both Skincare and Haircare with £17.1M EMV, and Dior Beauty leads Fragrance with £14.1M. This report breaks down how each segment performs on Instagram and what's driving the UK's most influential Beauty brands.
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