Top-100 Fashion brands mentioned on Instagram

In June 2026, Instagram confirms its role as a major visibility lever for fashion brands in the United Kingdom, in an environment that remains extremely competitive, where performance is based on a balance between broadcast power, quality of engagement and increasingly segmented creator strategies. Ready-to-wear is still led by fast fashion giants, with Zara climbing back to the top at £9.7 million in EMV, closely followed by ASOS (£9.1 million) and H&M rounding out the podium at £5.7 million, illustrating influence strategies based on volume and scale. At the same time, British and digital-native brands are reshaping jewellery and watches, where Monica Vinader now leads ahead of Boodles and Boho Moon thanks to highly targeted activations and a strong digital affinity. In lingerie and swimwear, community-first players have overtaken the legacy leaders, with Lounge posting a standout 16.4% engagement rate ahead of Skims and Monday Swimwear. Finally, luxury is accelerating rather than consolidating, with Chanel now leading ahead of Miu Miu and Jimmy Choo, all three gaining ground this month. Overall, this ranking highlights a two-tier dynamic in the British market, where global brands dominate by power, while local and digital players continue building solid leadership by category — a trend to watch as the year progresses.